UGCon

Attendees include…

Creators & Game Studios

Platforms & Industry

+ more to be announced

The Opportunity

Gaming is the largest entertainment sector, already 3x larger than music & film combined. And User Generated Content (UGC) is the fastest growing space within gaming, with over 500 million users logging onto Roblox, Fortnite, Minecraft, & GTA each month.

500M+

Monthly UGC Players

$2B+

Paid to Creators Annually

$1B+

Invested Each by Sony, the LEGO group, Disney

3×

Larger Than Music & Film Industries, Combined

Sources: dentsu 2024, NewZoo 2025, Epyllion, Qustodio

The industry already recognizes the potential of UGC, but struggles to connect with the top creators that drive its growth. Like with YouTube and other creator platforms before, we need to find ways to bridge that gap.

Why UGCon

The next wave of growth for gaming and UGC can only come when creators & industry stakeholders see eye-to-eye. That's why UGCon was made.

Every Conference Talks About Creators, Never to Them

The "expert" at your gaming conference is one of a dozen salespeople at some middle person agency, who will talk about the scale of the platform, but has contributed nothing to it. They land the deal, take 40-70% of your spend, and place the opportunity where they have the most margin — not with the developer best for the project.

Relationships Are Everything

From celebrities & athletes in the 00s to YouTubers in the 10s, we're always late to realize culture is driven by talented, young folks. Creators of today will be the businesses of tomorrow, with billion dollar game, toy, & film empires. How you treat them in the coming years will decide if they work with or against you.

Transactions Aren't Partnerships

If you only come to the space when you have money, you'll never learn what people want, and how to add value. Real partnerships are built over time, getting to know what creators want, and how you can help them.

Speakers

Who's Speaking

Hear from top creators from all the major UGC platforms.

Alex Hicks

Twin Atlas

Chief Design Officer

Joe Jurbala

BlushCrunch Studio

President

Katelynn Duffel Heil

Voldex

Head of Franchise

Matt Fonseca

Lunar Client

CEO

Mohamed Weheba

InPvP LLC

CEO

Rafael Fritsche

Spark Universe

CEO

Richard Haines

Uplift Games

Head of Consumer Products

Umoyae FreeSpirit

Dress to Impress

Brand Partnerships Manager & Lore-writer

Zack Billingham

Good Gamers

Partnerships Lead

Tom Jank

Jank

Creator

Michael Ha

Minigame Maps

Founder

+ More announced soon

Who Attends

Everyone Who Matters,
In One Room

Brands & IP Holders

VP-level licensing, marketing, and digital innovation execs from entertainment, beauty, music, toys, sports, and fashion. The decision-makers who sign off on UGC gaming partnerships.

Creators & Studios

These creators don't attend traditional industry events. Top-tier and emerging UGC creators building on Roblox, Fortnite, Minecraft, and GTA, including studios like Voldex, Spark Universe, InPvP, and independent developers with millions of players.

Platforms & Investors

Representatives from UGC platforms. Plus VCs, family offices, and strategic investors looking at the UGC gaming creator economy.

Location

Topgolf Las Vegas

May 21–22, 2026 · Topgolf Las Vegas

Two days at Topgolf Las Vegas, immediately following Licensing Expo. If you're already in town, UGCon is a natural extension to your trip.

Hotels & travel info →

FAQ

UGCon is a two-day conference in Las Vegas connecting brands and IP holders directly with the native creators who build games and experiences on Roblox, Fortnite, Minecraft, and GTA.

UGCon is designed around connection. Day 1 closes with an evening networking reception. Golf bays are also available for sponsors to have a dedicated space to take golf meetings.

May 21–22, 2026 at Topgolf Las Vegas. UGCon takes place immediately after Licensing Expo (May 19–21 at Mandalay Bay Convention Center).

UGCon covers Roblox, Fortnite / UEFN, Minecraft, and GTA: the four major UGC gaming ecosystems.

Tickets are $249 for full two-day access: the same price for everyone, whether you're a creator, brand exec, or investor.

UGCon is organized by a team of industry veterans who connect brands with the best UGC gaming creators across Roblox, Fortnite, Minecraft, and GTA. The organizers are not a creator network or studio, they don't own creators or sell production services. This neutrality is what makes UGCon different: come see for yourself that you don't need a VC backed agency to gate keep creators from you.

No. All panels are selected to add value to the attendees and ecosystem. We are not allowing anyone to pay to give a sales pitch.

No, but you will be carded if you try to buy a drink!

If you are under 18 you are allowed to join with a parent or guardian present.

Yes, we have two allotted breaks during the day. Our schedule will be publicly available soon!

Yes, we're providing breakfast and lunch daily.